Review setup
Google Ad Manager, AdX, ad units, placements and core programmatic structures are reviewed.
Publisher Revenue & AdTech Audits
AdTech and publisher revenue audits for better monetization
AF Digital Services analyzes publisher setups, programmatic structures, Google Ad Manager, AdX logic, inventory, pricing and reporting.
The focus is real monetization: clean inventory logic, understandable data, stronger pricing structures and concrete signals for revenue leaks.
Google Ad Manager
AdX & Programmatic
Yield & Pricing
Revenue leaks
Understand inventory
Inventory logic, formats, device splits, placement structure and sales logic are analyzed together.
Analyze yield & pricing
Floor logic, deal structures, demand sources and pricing rules are checked for impact and risk.
Identify revenue leaks
Weak points in setup, data logic or operational processes are made visible and actionable.
What is reviewed?
- Google Ad Manager setup – ad units, placements, targeting and inventory structure.
- AdX and programmatic setup – demand, auction logic, deal structures and technical signals.
- Yield and pricing logic – floors, pricing rules, demand impact and revenue risks.
- Inventory structure – formats, device splits, visibility, placements and offer logic.
- Reporting and data logic – which numbers actually help and where misinterpretations emerge.
- Revenue leaks – concrete indicators of lost potential in setup or operations.
Who is it for?
- Publishers with their own digital advertising inventory
- Media companies and sales houses with programmatic revenue
- Teams using Google Ad Manager, AdX or SSP setups
- Organizations with unclear yield or pricing logic
- Publishers that want to understand revenue drops, volatility or setup questions better
Process
01
Review setup
Inventory, platforms, revenue logic and current questions are clarified.
02
Analyze data
Reports, metrics, formats, demand sources and pricing logic are analyzed.
03
Find weak points
Setup risks, revenue leaks and interpretation problems are made visible.
04
Define actions
Concrete optimizations for setup, pricing, reporting or operations are defined.
Review your publisher setup
You want to better understand and improve your AdTech setup, programmatic revenue or pricing logic?